The Presidential campaign is one of the best examples of positioning and differentiation. Not just this one, any one in particular. Elections where the candidate has won by a landslide are the ones where the candidate has been able to select a unique selling proposition that is resonates with consumers (voters). For example, in 2008 …
Before I start this post, I would like to warn you that this post will be completely biased. Ellen and I are PotterHeads. J.K. Rowling is the Virgin Mary in my eyes. Or someone just really great. There’s a new book in town by J.K. Rowling. And it’s no children’s book. Meet The Casual Vacancy, …
Let me paint a picture for you. You arrive at the interview you’ve been waiting for. You’re dressed to the nines in your pencil skirt, fabulous new blouse, pumps and a tailored blazer. You get to the receptionist; you check in and then you take a look at the lobby surrounding you. Instead of a …
Published more than a decade ago, The Tipping Point by Malcom Gladwell is still a great read today for anyone that is in sales, crime, persuasion, PR, advertising – well you get the idea – basically anyone who wants their ideas spread. The Tipping Point is about the dissemination of an idea or trend and …
After the Super Bowl dog ad bust, where they basically tried to run off the steam of last year’s Darth Vader ad, I am glad to see Volkswagen is back to making funny ads I love. The dog is soooo cute and the concept just tickles me. On the geeky ad side, I like how … Continue reading »
I’m not sure how many of you know, but Fashion’s Night Out is be one of our favorite days in the Dallas social calendar, for obvious reasons. This year, like others there are a huge variety events that you can go to. Here are some events we thought are pretty cool. Sadly, you can only … Continue reading »
Recently I wrote about my experience with casual attire going under the name of “business casual.” So I decided to do a little research on to what really constitutes business casual for all you men out there. This blog is about how to dress for business casual and what pieces are appropriate for the title … Continue reading »
If you’re having a “staycation” like me, you might be wondering what fun (or trouble) you can get into this three or four day weekend. Have no fear, Dallas Marketing Chicks has scoped out a few cool events for you to check out. Who knows, you might meet us at one of them! Bacon Tour … Continue reading »
Developing your own website? Or maybe one for a client? Then we have a one-night only event with limited seating you don’t want to miss. On Wednesday, August 29, at 1033 Young Street at 6:45 pm Dallas Content Strategy – a group dedicated to the continued learning by enhancing user experiences through content – will … Continue reading »
Yesterday, while I was idly perusing my LinkedIn Texas Young Professionals group update emails a discussion caught my eye. Someone had posted an article to the group titled “11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media” and as a 23-year-old, she was very offended by the allegations posed towards our generation. As a former … Continue reading »
If you’re like me, I get quite nervous before every interview (even phone ones). I always try to go through all the possible scenarios in the days leading up to it, hoping they will ask me the questions I am prepared for or wondering if I’ll get blind-sided and bomb the entire thing. One thing … Continue reading »
